Denim recycling starts with Cotton

Step 01

Long before denim is recycled, it’s harvested in its natural state: cotton. From there, it’s spun, woven, and prepared for garment manufacturers to craft into denim apparel.

Step 02

Next, denim finds its way to your favorite store. And since it’s made to last, denim has a way of becoming a staple in your wardrobe, protecting and comforting you along your journey.

Step 03

Once it’s worn out, you can continue its purpose by recycling it. We collect denim to divert it from landfills, where it would otherwise join the millions of pounds of textiles thrown out every year.