H&M to adjust or no longer make green claims

AMSTERDAM – H&M and Decathlon have agreed to adjust or no longer make sustainability claims on their clothing after been found greenwashing by the Dutch authorities. The pair will also pay €400,000 and €500,000 respectively to “sustainability causes” to avoid further sanctions by the Netherlands Authority for Consumers and Markets (ACM). The ACM says the two chains have committed to informing consumers more clearly in order to minimize the risk of misleading practices involving sustainability claims.

Full article: https://apparelinsider.com/hm-to-adjust-or-no-longer-use-green-claims/

News leader: https://www.linkedin.com/in/brett-mathews-1a146513/